Spin Master creates magical play experiences for children and their families. We foster an inclusive culture, empowering children to grow and learn through play while acting as responsible custodians of the world these children will one day inherit.
DOWNLOAD 2024 CSR REPORT

Our Areas of Focus




Latest News
December 1, 2025
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Starting on World Children’s Day on November 20, we launched our annual Global Giving Season.
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October 27, 2025
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This summer, creativity met community spirit in our Toronto office with a Paddle Design Contest in support of Campfire Circle’s Paddle Project.

September 29, 2025
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We recently joined the City of Toronto to celebrate the grand opening of a newly revitalized playground in the Regent Park neighbourhood. Check out the fun!
Our CSR Priorities
Fostering an inclusive culture where everyone can thrive and grow
Set and meet employee engagement targets (2030)
Achieve and maintain close to 100% pay equity
Approximate 50-50 gender split for all management levels (2025)
Helping children grow, learn and explore through play
Impact 1/2 million children (2022)
Report volunteer hours (2022)
Award 8 Future of Play Scholarships
Producing the highest quality goods and developing sustainable production with our portfolio
50% reduction of plastic in our packaging (2025)
Utilize non-mineral-based inks on 50% of packaging (2025)
Develop 4 sustainably minded SKUs (2022)
Sourcing production in a responsible manner from suppliers who share our values and commitment to integrity
Audit 100% factories
Establish and enforce Supplier Code of Conduct (2020)
Reducing waste through recycling, reusing and reducing
Establish product takeback program (2021)
85% reduction in landfill waste in owned/leased facilities (2025) & zero landfill waste in owned/leased facilities (2035)
Doing our part to mitigate our environmental impact and adapt to changing climate
Develop a Climate Action Plan (2022)
Achieve net-zero reduction in Scope 1 + 2 emissions (2050)
70% reduction in Scope 1 + 2 emissions (2030)
In the interim, offset 100% of our self-generated carbon
Fostering an inclusive culture where everyone can thrive and grow.
Set and meet employee engagement targets (2030)
Achieve and maintain close to 100% pay equity
Approximate 50-50 gender split for all management levels (2025)
Helping children grow, learn and explore through play.
Impact 1/2 million children (2022)
Report volunteer hours (2022)
Award 8 Future of Play Scholarships
Producing the highest quality goods and developing sustainable production with our portfolio
50% reduction of plastic in our packaging (2025)
Utilize non-mineral-based inks on 50% of packaging (2025)
Develop 4 sustainably minded SKUs (2022)
Sourcing production in a responsible manner from suppliers who share our values and commitment to integrity
Audit 100% factories
Establish and enforce Supplier Code of Conduct (2020)
Reducing waste through recycling, reusing and reducing
Establish product takeback program (2021)
85% reduction in landfill waste in owned/leased facilities (2025) & zero landfill waste in owned/leased facilities (2035)
Doing our part to mitigate our environmental impact and adapt to changing climate
Develop a Climate Action Plan (2022)
Achieve net-zero reduction in Scope 1 + 2 emissions (2050)
70% reduction in Scope 1 + 2 emissions (2030)
In the interim, offset 100% of our self-generated carbon