Our Communities

Rooted in our belief that the joy of play can enrich the lives of children, Spin Master provides toy donations to a number of charitable organizations that focus on children in need. In 2024, we donated more than 356,000 toys and games benefitting children’s organizations.

Toy Movement

Globally, millions of children are caught in situations from poverty to war and conflict to natural disasters, that deprive them of the basic benefits and joy of play. As a result, they miss out on the essence of childhood, which can impact their lives, not only in the short term but also for generations to come. The Toy Movement is a Spin Master-led initiative with a mission to create a movement that delivers inspiration, imagination and joy to children around the world. In 2024, we partnered with Save the Children Canada and World Vision Canada to increase our impact. We reached over 215,000 children in 11 countries and donated more than 110,000 toys.

We give back to our communities through initiatives that share our love of play, promote creativity and develop new skills. Our strategic partnerships and investments in educational programming help instill confidence in kids while promoting fun. In 2024, we worked with over 285 organizations in more than 27 countries to bring the magic of play to children.

Spin Master employees are actively engaged in our philanthropy programs. To reinforce our culture of giving, we provide employees many volunteer opportunities and the ability to support causes that matter to them through matched donation campaigns. In 2024, employees recorded over 4,600 volunteer hours given them the chance to experience first-hand the positive impact we can make.