The Toy Movement partnered with Save the Children Canada in 2024 and 2025 to bring more than 20,000 toys to children in need in China.

In China, children’s mental health and well-being has been challenged by rapid urbanization, digital transformation and large-scale population movements leading to changes in family structures. In urban areas, working parents often spend little time with their children. In rural communities, many “left-behind children” are raised by grandparents while their parents work in cities.

Through this project, we were able to playa key role in building mental health support systems crucial to responding to children’s emotional and developmental needs.
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Watch the video here.

Learn more about the Toy Movement here.

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